



Finsource Group



FINSOURCE MBA



About Us
Finsource Sdn Bhd is a training and educational platform with the aim of helping small and medium businesses expand their professional network.
Since 2019, Finsource has hosted more than 300 courses and trained more than 3000 students.

Course Features
Business coerce jointly launched by
Finsource and University of Malaya (UM)
Students per intake,
small elite class
Day Professional Course
experiences instructor combining practical and theoretical knowledge
Speaker’s Profile

Mr Ching Chee Pun
Mr. Ching is proficient in business financing, corporate IPO preparation, and mergers and acquisitions. He also boasts over 20 years of experience in education and corporate training. Additionally, he is a frequent guest on both public and private radio and television stations, as well as a guest interviewed by major newspapers. Currently, he is the author of the "Corporate Conduct" column in Nanyang Siang Pau, providing insights and information on the current economic and financial markets. He has published three books, including "Corporate Finance," "Corporate IPO," and "Malaysian IPO Listing II."
- Founder of Finsource Group
- Executive Chairman of SUNZEN BIOTECH BERHAD, a publicly listed company
- Chartered Accountant of the Malaysian Institute of Accountants (MIA)
- President of the Malaysian Speakers of Association (MSA)
Mr Wong Keng Fai
Mr Wong successfully facilitated M&A exercises, especially in Japan, Singapore, and Hong Kong. He is currently an independent director for publicly listed companies.
- CFA® Charterholder
- Independent Non-Executive Director, Solar District Cooling Group Berhad
- Independent and Non Executive, Hiap Huat Holdings Berhad
- HRD Corp Certified Trainer
- Former Investment Banker
- Experienced in various projects, including corporate acquisitions, full takeovers of listed companies, and various corporate capital projects
- Extensive experience in cross-border acquisitions (Japan, Singapore, Hong Kong)


Mr Shane Mun
Shane Mun is an SME owner with 16 years of practical experience. He serves as a director for multiple companies with revenues exceeding tens of millions and is an expert in talent data optimization, leading the technological transformation of enterprises.
- Utilized vimigo to assist over 500 SMEs in technological transformation and in establishing more comprehensive management systems, including for renowned brands such as The Alley, Gong He Tang, Sri Ternak, and Vit's.
- Inspired over 10,000 entrepreneurs through his speeches to make significant changes.
- Invited by various television and radio stations as well as several prestigious universities to share his experiences.
- Author of the bestselling book "Money Distribution is King," which has received widespread acclaim.
Mr JC Cheah
JC Cheah has 15 years of hosting experience under his belt, taking on various roles such as Radio Announcer, Producer, TV Host, Voice-over Talent, College Lecturer, Public Speaking Trainer, Event Emcee, and Standup Comedy Performer.
- As an energetic young producer, he demonstrates a high degree of professionalism and attentiveness in his work, handling a wide range of events with passion and talent in multilingual hosting.
- Founded a media & PR agency, Finsource Media.
- Founded a local F&B brand known as Papa Fong Rojak.


Dr. Azni Zarina Taha
Dr. Azni Zarina Taha is a Senior Lecturer at University Malaya (UM) and the Executive Director for UM Center of Continued Education (UMCCed). She specializes in management subjects and has extensive experience in strategic planning and consultancy for various organizations.
Positions:
- Senior Lecturer, University Malaya (UM)
- Executive Director, Universiti Malaya Center of Continued Education (UMCCed)
Experience:
- PhD from Aston University (UK), MBA from University of Malaya, and BSc from University of Missouri
- Teaches Strategy, Service Innovations, and Managerial Adoption of Industry 4.0
- Conducted Strategic Planning Workshops for University Technology and Applied Science (UTAS), Oman
- Management Consultant for clients including:
- Ministry of Economy
- MATRADE
- Ministry of Domestic Trade and Cost of Living
- Aerospace Innovation Center Malaysia
- Kumpulan Wang Amanah Pekerja (KWAP)
- Islamic Tourism Centre, Ministry of Tourism and Culture
Associate Prof. Dr. Rosmawani binti Che Hashim
Dr. Rosmawani Che Hashim is an Associate Professor at Universiti Malaya (UM) specializing in commercial and banking law. With extensive teaching and research experience, she actively contributes to her field through publications and consultancy for various agencies.
Positions:
- Associate Professor, Department of Management and Marketing, Universiti Malaya (UM)
Experience:
- Holds Bachelor of Laws (Hons) and Bachelor of Shariah Law (Hons) from IIUM, Master's in International Commercial Law from the University of Nottingham, and Ph.D. in Islamic Banking and Finance Law from IIiBF, IIUM
- Former lecturer at Universiti Utara Malaysia (1995-2005), joined UM in 2005
- Teaches Commercial Law and Legal Aspects of Banking Law at UM
- Published widely in social sciences journals, books, and international conference proceedings
- Consultancy experience with agencies including:
- Malaysian Investment Development Authority (MIDA)
- Asian Institute of Finance (AIF)
- British High Commission, UK
Research Interests:
- Legal issues in commercial and banking law, workplace wellbeing, domestic violence, and elderly care
- Focus on qualitative research


Dr Kenneth Fung Hon Ngen
Dr. Kenneth Fung is a lecturer in the Master of Sustainability Science program at the Faculty of Science, University Malaya, where he focuses on sustainable development policy and the sociology of science. His research centers on Responsible Research & Innovation (RRI), with a focus on integrating RRI into research through action-oriented strategies.
Positions:
- Lecturer, Master of Sustainability Science Program, Department of Science and Technology Studies, Faculty of Science, University Malaya
Experience:
- Teaches courses on Policy and Management of Sustainable Development and Sociology of Science
- Focuses on sustainable development indicators in his teaching
Research Interests:
- Responsible Research & Innovation (RRI)
- Developing strategies to incorporate RRI into active research programs
Datin Associate Professor Dr. Izlin binti Ismail
Datin Assoc. Prof. Dr. Izlin is the Deputy Dean of Research at the Faculty of Business and Economics, Universiti Malaya, with extensive experience in finance, consulting, and academia. She has published widely in fields such as international finance and financial literacy, and her research currently focuses on financial literacy for vulnerable groups.
Positions:
- Deputy Dean of Research, Faculty of Business and Economics, Universiti Malaya
- Former Head of Department of Finance and Banking, UM
- Former Director, Centre of Business Excellence (CBE@UM)
- Former Deputy Director, International Institute of Public Policy and Management (INPUMA)
Positions:
- Corporate Analyst at a multinational corporation
- Published author in international finance, microfinance, financial literacy, fintech, and energy finance
- Consultant on financial literacy for primary schools and economic enhancement for public infrastructure
- Trainer for finance courses in corporate certification programs


Course Schedule
4 Day Course Itinerary
Day 1
AM Session
Dr Azni (UM)
Business Model + Business Strategy + Positioning
- Explain the types and selection methods of business models, the formulation of business strategies, and the importance of business positioning. (Must be suitable
for going public) - Showcase the application and effects of these concepts in practice through case
studies. - Analyze successful and successful cases, discussing key decision points in depth.
PM Session
Wong Keng Fai (Finsource)
Mergers and Acquisitions (M&A)
- Basic knowledge of mergers and acquisitions
- Why is it necessary to use M&A to develop a company?
- Consequences of successful and unsuccessful M&As.
- Key factors for successful M&A, shared through case studies.
Day 2
AM Session
Datin Prof. Madya Dr. Izlin (UM)
Corporate Finance
- Basic Accounting Principles and Financial Statement Analysis (How to read financial statements)
- Basic knowledge of tax planning, discussing tax rates, preferential policies, and international taxation.
- Practical case studies, applying accounting and tax knowledge for financial planning.
PM Session
JC Cheah (Finsource)
Marketing + Brand Building
- Detail the formulation of marketing strategies, market segmentation, and the selection of target markets.
- Explore all aspects of brand building, including brand name, logo, design, brand story, brand values, culture, and customer experience.
- Analyze successful cases of brand building and marketing strategies.
Day 3
AM Session
Shane Mun (Finsource)
Talent Management
- Delve into strategies for attracting, developing, and retaining key talents.
- Explain methods for establishing effective leadership and team culture.
- Analyze successful case studies and common challenges in talent
PM Session
Dr Kenneth (UM)
Internal Control + ESG
- Explain the construction of basic internal control systems, with a focus on risk management. (Useful for the general public)
- Gain a deep understanding of ESG (Environmental, Social, and Governance) principles and their importance in modern businesses.
- Through case studies, analyze how to effectively integrate ESG principles into corporate strategy and operations.
Day 4
AM Session
Datin Dr Rosmawani (UM)
Corporate Legal Affairs + Conflict of Interest
- Basic knowledge of corporate law and consequences/penalties, including contract law, corporate law, employment statutes, and intellectual property law.
- Strategies for managing conflicts of interest and formulating company policies.
- Through real case analysis, discuss solutions to legal issues and conflicts of interest.
PM Session
Mr Ching Chee Pun (Finsource)
Financing and IPO
- Growth stage of a company
- Introduction and analysis of different financing channels, including advantages,
disadvantages, and applicable scenarios. - Why go public?
- Analyze successful IPO case studies, discussing key success factors.
- The concept of “begin with the end in mind” should be highlighted.

WHO SHOULD JOIN US?
Who should take
the course?

New Entrepreneur
- New entrepreneurs who are just starting a business or have entrepreneurial ideas.
- Entrepreneurs who need to systematically learn the basic knowledge of entrepreneurship, such as how to write a business plan, market research, financial management, and laws and regulations.
- The goal: to help them build a solid entrepreneurial foundation from scratch and avoid common entrepreneurial pitfalls.

Small – medium size business owners
- Small and medium business owners who have been operating for a while.
- Business owners who wish to improve their business efficiency and competitiveness and need to further optimize and expand their business.
- Goal: To help them solve practical operational problems and achieve sustainable development and growth of their businesses.

Company management team
- Management responsible for the company's strategic and operational decisions.
- Senior executives who need to have an in-depth understanding of all aspects of corporate management, including how to cope with a rapidly changing market environment and how to improve teamwork and leadership.
- Goal: To help them improve their management capabilities and ensure the robust development of their companies in their early stages.

Investors
- Individual investors interested in startups
- Investors who want to understand the operations and potential risks of startups need to learn how to evaluate the business model, financial health and market prospects of startups in order to make more informed investment decisions.
- Goal: To help them identify high-potential investment projects and maximize return on investment.

Students
- Students/young people interested in business studies or entrepreneurship.
- Students who want to gain a deeper understanding of the current situation and trends in the field of entrepreneurship need to systematically study entrepreneurial theory and practice and enhance their practical operational capabilities through case analysis and actual combat exercises.
- Objective: To help them accumulate entrepreneurial knowledge and experience and lay a solid foundation for future entrepreneurship or related research.
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